Predominant Factors That Influence the Consumer Shopping Behaviour – A Scale Development Approach, Dr.K.Ramprabha, Journal of Advanced Research in Dynamical and Control Systems, 15-Special Issue, October, 2017, pp.374-382. Indexed in Scopus.
Consumer Shopping Behaviour and the Role of Women in shopping – A Literature Review, Dr.K.Ramprabha, Research journal of Social Science and Management (RJSSM), Vol.7, No.8, December, 2017, pp.50-63. Indexed Ulrich’s Periodical Directory (ProQuest) USA, Google Scholar, Index Copernicus, UGC listed.
Influence of Shopping Motivation on Shopper Typologies – A Study, Dr.K.Ramprabha, Emperor International Journal of Finance and Management Research (EIJFMR), Vol.3, Special Issue-VIII, December, 2017, pp.119-123. (SJIF 2017=4.253) UGC Listed.
Assessing the Influence of Age and Marital Status of Women Consumers Towards the Retail Dimensions of the Supermarket, Dr.K.Ramprabha, International Journal on Global Business Management and Research (IJGBMR) (ISSN:2278-8425), Vol:7, Issue 2, February 2018, pp.39-43. Indexed in ProQuest, DRJI, Google Scholar, Research Bible, Index Copernicus, UGC Listed.
Marketing Fortitude From the Outlook of Moral Values, Dr.K.Ramprabha, Dr.S.Vijay, International Journal of Business Intelligence and Innovations (ISSN: 2348-4705), Vol:2, Special Issue, March 2018, pp.67-73. UGC Listed.