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CERTIFICATE IN ADVERTISING MANAGEMENT

Vels University – BBA department aims to provide school leavers with an opportunity to acquire a management diploma in an upcoming industry domain or their area of interest. The curriculum has been designed to lay a strong foundation for attaining knowledge in the specific field .

Objectives

  • To make the student explore the booming retail industry.
  • To understand the retail operations, consumer expectations.
  • To survive competition and provide cutting edge services.
  • To provide a clear understanding of professional store management in today's retail environment

Programme Structure

The Programme consists of two semesters. The completion of which leads to the Diploma in Retail Management. Besides the course work, the final semester students have to submit an assignment or working model related to their interest.

Eligibility

A pass in 10 + 2 / HSC / equivalent board exam.
OR
Professional Diploma in Engineering / Chartered Accountancy (ICAI) / Cost and Works Accountancy(ICWAI) / Chartered Secretary-ship (ICSI), and Law with 50% marks.

Duration

Minimum Duration: 6 months
Maximum Duration: 1 Year

Age Limit

Minimum Age: 17 years
Maximum Age: No bar

Course Fee

Fee per Semester: Rs. 7,500

COURSE STRUCTURE
SEM PAPER CATEGORY TITLE OF THE PAPER PAPER
CODE
HRS CREDIT INT EXT TOT
I C MARKETING MANAGEMENT 14CDAM11 6 8 40 60 100
I C ADVERTISING 14CDAM12 6 8 40 60 100
I C CONSUMER BEHAVIOUR 14CDAM13 6 8 40 60 100
I N MEDIA PLANNING 14NDAM14 6 6 40 60 100
TOTAL   30      
Vels 25 years
mdis vels